11.11.11 and Wunderman Thompson are not losing sight of any war.

Antwerp - July 28, 2022

On Wednesday 27 July, the back of De Standaard newspaper featured a full-page eye test. It was not an advertisement for an eyewear brand, but 11.11.11 and Wunderman Thompson's entry for De Standaard Solidariteitsprijs

Many conflicts are now raging worldwide, but not all of them get the attention they deserve, even though every human life counts. That is what this confrontational print by 11.11.11 and Wunderman Thompson aims to address.

We can read the word “Ukraine” in a very large font size: a reference to a war that is taking place nearby and is therefore closely watched in the rest of Europe. Then, in a smaller and smaller font size, we can see other conflicts increasingly escaping our gaze as their distance from us increases.


  • Client: 11.11.11
  • Contact: Tama d’Haen, Katrien Heughebaert
  • Agency: Wunderman Thompson
  • Creative Directors: Arjen Tarras, Kasper Janssens
  • Executive Creative Director: Kristof Snels
  • Creation: Noa Luiten, Tomas Van Loon
  • Design: Aldjia Bessalah
  • DTP: Theo Hagtingius 
  • Design director: Fred Lateur
  • Strategy: Eke Jelluma
  • Account Team: Valérie Rosiers



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About Wunderman Thompson Belgium

Wunderman Thompson is a creative transformation agency that combines the expertise of an advertising agency, a consultancy and a technology company. This enables the more than 200 talented staff at our Antwerp, Brussels and Amsterdam offices to set the tone on the Belgian market.

Our goal is to inspire ambitious brands to grow. We provide integrated communication services for the likes of Telenet, Child Focus, bpost, MediaMarkt, PMI, Lunch Garden, 11.11.11, Pioneer DJ, Microsoft, Riverty, Alken-Maes, Škoda, Euroclear, ...

To make this ambition a reality we rely on our local and global strength and expertise. Because we also call on 24,000 specialists in 90 markets worldwide to help us realise our international ambitions.

Over the years, a string of Effies, Cannes Lions and Creative Belgium Awards have put the icing on the cake of our creative, digital and efficient work.



HQ Antwerp: Generaal Lemanstraat 47, 2018 Antwerpen

+32 (0)3 286 44 50

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