621 pedophiles read Wunderman Thompson’s advert for Stop it Now!

Antwerp - August 8, 2022

“621 pedophiles read this newspaper. And we want to keep it that way.” This is the striking headline that Stop it Now!, One of the twenty non-profit organizations nominated for the Solidarity Prize, is placing above a full-page advert in De Standaard newspaper on 8 August.

With the advert, Stop it Now!, the helpline for people who are alarmed at their sexual feelings towards minors, aims to break the taboo surrounding pedophilia. Because 1% of the male population struggles with feelings of a pedophile nature but the lion’s share never commit a criminal offence. In other words, pedophiles are not necessarily child abusers and the organization aims to keep it this way by sparking a public debate on the issue. The advert was created by Wunderman Thompson Antwerp.

Quick reminder: the two winners of the competition will be announced in September following a vote among the readers and a panel of experts. Both winners can take out two additional full-page adverts in De Standaard later this year.



  • Agency: Wunderman Thompson Antwerp
  • Client: Stop it Now!
  • Client contact: Minne De Boeck
  • Executive Creative Director: Kristof Snels
  • Creative Directors: Kasper Janssens, Arjen Tarras
  • Creative team: Kate Bellefroid, Jolien Tuyteleers
  • Account team: Emilie van der Meijden
  • Strategy: Alexander Kolenberg
  • Design: Bob Goor
  • DTP: Theo Hagtingius



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