Child Focus and These Days are fighting against child pornography on the dark web.

Friday, November 17, 2017 - Child Focus and These Days want child pornography to disappear from the globe and today have launched a powerful campaign. This coincides with the European Day on the Protection of Children against Sexual Exploitation and Sexual Abuse, on 18 November.

An online campaign, it fights against child pornography in two ways.

The first is with an engaging campaign on social media. These Days created three campaign films with disturbing titles, including, '5-year-old-girl playing with cock'. Fortunately, it soon becomes obvious to viewers that these images are, in fact, innocent. The clip is followed by the message that unfortunately not all children’s films are just as pure. Each film calls for people to report any disturbing images they encounter on the internet at, Child Focus's hotline for child pornography.

The second method is an intervention campaign on the dark web - the dark side of the internet where surfers stay completely anonymous and often exchange illegal images with each other. Here, people who are consciously looking for child pornography are confronted with their behaviour and are called upon to seek help, urgently. To reach these people, a variant of the films has been placed on dark-web forums. People with paedophile tendencies are referred to two helplines with which Child Focus works closely: in Flanders and Equipe EPCP (Evaluation et Prize and Charge des Paraphilies) of the Center Hospitalier Universitaire de Charleroi in Wallonia.



  • Agency: These Days
  • Marketing manager Child Focus: Dirk Depover
  • Stop it Now: Minne De Boeck (Universitair Forensisch Centrum)
  • Equipe EPCP: Dr. Yves Depauw 
  • Account: Seppe Dogge
  • Creative Direction: Pieter Staes, Manuel Ostyn
  • Creation: Arjen Tarras, Kasper Janssens
  • Design: Sebastien Greffe
  • Motion Design: Bert Beckers, Mikael Naudet, Andreas De Ridder
  • Digital Expert: Giele Cools, Sam Serrien
  • Social: Chloe Van Elsen, Chaima Tahiri
  • Sound: Menno van Riet


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