Child Focus and These Days introduce child pornography filter

Yesterday at 10 am, Child Focus, with the assistance of a great many people on Twitter and Facebook, was able to put the spotlight on the “StopChildPorno Filter”. The filter has the ability to automatically detect and remove from the internet images of the sexual abuse of children while you are browsing. Child Focus designed the campaign in collaboration with These Days. That is the name of the website for Child Focus’ new campaign against child pornography. The concept was conceived and developed by communications agency These Days. The website has received more than 13.000 visitors. No fewer than 3.500 people tried to download the revolutionary filter.

However, during the downloading process they were shown this message: “As much as we’d love to, our current technology does not enable us to develop an automatic StopChildPorno filter. Images of the sexual abuse of children cannot be recognised and removed automatically. However, this doesn’t mean the fight against child pornography ends here. The real filter is you!”.

The surfer is then invited to install the report button and report all images of child abuse circulating on the internet to Child Focus’ civilian hotline.


Client: Child Focus

Agency: These Days

Account Manager: Jentina Van Eynde

Creation : Kate Bellefroid & Jolien Tuyteleers

Design: Kelly Catteeuw

Social Media Strategy: Geerlinde Pevenage & Marijke Vissers

Creative Direction: Pieter Staes & Manuel Ostyn

Strategy: Katleen De Vlieger & Tallita Ortiz de la Torre

Production/development: Sam Serrien, Lieven Eulaers & Stijn Janssens

Media agency: Mediacom

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