Child Focus and These Days prove how close we all are to missing children.

In the run-up to the International Day of Missing Children on May 25, Child Focus and These Days have launched a campaign to raise awareness for missing children. The campaign encourages people to share Child Focus’s search posts on social media. This is something that isn’t happening enough now. These Days conceived a social experiment where a number of people were confronted with the short distance between them and a missing child. The concept was based on Six Degrees of Separation: the idea that two complete strangers can be linked to each other through a chain of only five people. This means that a maximum of six steps separates everyone from a missing child, and also a potential witness. It’s definitely a good reason to share Child Focus’s posts.

As well as an online movie, the campaign also includes TV, radio, print, posters and PR: a number of famous Belgians – including Thibaut Courtois, Charles Michel and Lieven Scheire – each received a movie showing their personal ‘chain’ to a missing child.

  • Client: Child Focus 
  • Client Contact: Dirk Depover 
  • Agency: These Days
  • Account: Seppe Dogge, Hélène Bouillet
  • CD: Pieter Staes, Manuel Ostyn
  • Creation: Jolien Tuyteleers, Kate Bellefroid
  • Design Direction: Sebastien Greffe, Max Heirbaut
  • Design: Dorien Wendelen, Sarah Herlant
  • DTP:  Anja Van den Broeck
  • Motion: Mikael Naudet, Andreas De Ridder
  • Strategy: Julie Bogaerts
  • Producer: Bruno Dejonghe
  • Social: Chloé Van Elsen, Margot Bracke
  • Sound: Menno Van Riet
  • Film Production: Static Films
  • Director: Jan Boon



MP3 - 704 Kb


MP3 - 704 Kb

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About Wunderman Thompson Belgium

Wunderman Thompson is a creative transformation agency that combines the expertise of an advertising agency, a consultancy and a technology company. This enables the more than 200 talented staff at our Antwerp, Brussels and Amsterdam offices to set the tone on the Belgian market.

Our goal is to inspire ambitious brands to grow. We provide integrated communication services for the likes of Telenet, Child Focus, bpost, MediaMarkt, PMI, Lunch Garden, 11.11.11, Pioneer DJ, Microsoft, Riverty, Alken-Maes, Škoda, Euroclear, ...

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