Congratulations E-lotto.be on your 4 year anniversary from everyone at These Days Y&R.
And thanks for all the cake!
E-lotto.be is celebrating its 4 year anniversary and decided to communicate this to its clients with a fun campaign developed by These Days Y&R. On the E-lotto.be website, a game featuring a giant birthday cake gives you the chance to be one of the 4004 winners.
The National Lottery also decided to thank its communication partners for the collaboration so far and had a cake (resembling the one online) delivered to each of the teams.