Danette and Wunderman Thompson bring everyone to the table

Antwerp, 12 May 2023

You recognize it: getting everyone to the table together is no easy task these days. In the new Danette campaign, families with this problem get help from unexpected quarters. The solution is not far to seek: with Danette for dessert, no one is left waiting. In a series of TV spots this is highlighted by Dani, Danette's new mascot. He only has to make a sound and the whole family comes running.

The TV campaign consists of a series of three spots set during various key moments throughout the year. With Dani, who was designed by Wunderman Thompson in collaboration with animation studio Volstok, Danette now has a mascot who will not only shine in this TV campaign, but also on social platforms and in POS material. So we will see even more of Danette in the coming years starring this quirky little character.

CONTACT Wunderman Thompson Benelux

Elke Janssens: +32 476 72 85 49

Email: elke.jansens@wundermanthompson.com

About Wunderman Thompson

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

For more information, please visit us at www.wundermanthompson.com, subscribe to our newsletter, and follow Wunderman Thompson on our social channels via Twitter, Facebook,LinkedIn, and Instagram. ​ ​ ​


Client: Danette
Client Contact: Tô-Anh Nguyen, Charlotte Audouin, Marie Ong, Rick Nijhuis
Agency: Wunderman Thompson Benelux
Benelux Chief Creative Officer: Sandra Bold
Creative Director: Merel Van den Broeck
Creatives: Cedric Trefois, Tijs Dejonckheere
Designer: Ynje Degraeve
Account Team: Elisabeth Vanroye, Barbara Van Duffel
Strategy: Gaelle Maes
Agency Producers: Thomas Anthoni, Ingeborg Van Hoof
Production: Wenneker/Volstok
Sound design: Menno Van Riet



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