Dimitri De Lauw returns as Strategy Director of These Days

Dimitri De Lauw is back on familiar ground as Strategy Director of These Days since 11 April. As part of the team of Chief Strategic Officer Toon Diependaele, he will be managing the department of strategic communication planning, brand positioning and Brand Asset Valuator™ Consult.

Dimitri De Lauw was previously Brand and Communications Consultant at TNS Dimarso, where he offered brand advice based on market studies. Before that, he worked as a strategist at Antenno, These Days and BBDO.

Toon Diependaele: “We are strengthening our strategic team with someone who can deepen the connection between the consumer, the brand and the business. With the arrival of Dimitri, we will be investing in sustainable solutions to our customers’ challenges more than ever. By interacting with our expert centres (Data Driven Performance, Conversation & Content, Digital Transformation and UX & Service Design), we will then lay the foundation for impactful campaigns and digital platforms.”

Dimitri De Lauw: “These Days is a strong agency. Its deep-rooted integration between brand, creative and data thinking convinced me to take on a strategic role again. Brands need to find the perfect balance between paying attention and attracting attention. In that sense, I build bridges: I bring together ideas from different areas to create meaningful projects.”