Dimitri De Lauw returns as Strategy Director of These Days

Dimitri De Lauw is back on familiar ground as Strategy Director of These Days since 11 April. As part of the team of Chief Strategic Officer Toon Diependaele, he will be managing the department of strategic communication planning, brand positioning and Brand Asset Valuator™ Consult.

Dimitri De Lauw was previously Brand and Communications Consultant at TNS Dimarso, where he offered brand advice based on market studies. Before that, he worked as a strategist at Antenno, These Days and BBDO.

Toon Diependaele: “We are strengthening our strategic team with someone who can deepen the connection between the consumer, the brand and the business. With the arrival of Dimitri, we will be investing in sustainable solutions to our customers’ challenges more than ever. By interacting with our expert centres (Data Driven Performance, Conversation & Content, Digital Transformation and UX & Service Design), we will then lay the foundation for impactful campaigns and digital platforms.”

Dimitri De Lauw: “These Days is a strong agency. Its deep-rooted integration between brand, creative and data thinking convinced me to take on a strategic role again. Brands need to find the perfect balance between paying attention and attracting attention. In that sense, I build bridges: I bring together ideas from different areas to create meaningful projects.”

Erwin Jansen

CEO, These Days

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About Wunderman Thompson Belgium

Wunderman Thompson is a creative transformation agency that combines the expertise of an advertising agency, a consultancy and a technology company. This enables the more than 200 talented staff at our Antwerp, Brussels and Amsterdam offices to set the tone on the Belgian market.

Our goal is to inspire ambitious brands to grow. We provide integrated communication services for the likes of Telenet, Child Focus, bpost, MediaMarkt, PMI, Lunch Garden, 11.11.11, Pioneer DJ, Microsoft, Riverty, Alken-Maes, Škoda, Euroclear, ...

To make this ambition a reality we rely on our local and global strength and expertise. Because we also call on 24,000 specialists in 90 markets worldwide to help us realise our international ambitions.

Over the years, a string of Effies, Cannes Lions and Creative Belgium Awards have put the icing on the cake of our creative, digital and efficient work.



HQ Antwerp: Generaal Lemanstraat 47, 2018 Antwerpen

+32 (0)3 286 44 50

[email protected]