Dirk Milbou appointed Chief Data Officer of These Days

Agency expands its data offering to build stronger 1:1 relationships and deliver sustainable results for its clients.

Dirk Milbou has been appointed to the new position of Chief Data Officer at These Days in the aim of driving clients’ competitive advantage and improving marketing effectiveness through smarter use of their data.

These Days CEO Erwin Jansen:  “We are in the creative industry and in the inspiration business. We use data and analytics to identify insights that fuel creative campaigns with the sole purpose of inspiring people to take action. To engage today’s consumers, we understand that brands must deliver content, experiences and information across different channels, at the right time. We are uniquely positioned to integrate the capabilities that build stronger 1:1 relationships and deliver results for our clients. We created this executive position to stay on top of our game and to continue to develop our service offering based on client demand and consumer needs. We have known Dirk for many years: he has ample experience both on the advertisers’ side and the agency side, and has worked for data as well for media companies, making him a seasoned, data driven marketer and the ideal guide for this intrapreneurial challenge.”

Dirk Milbou: “As a leading creative agency with digital DNA, These Days has the perfect foundation to inspire their solutions with data.  I will tap into the agency’s vast international knowledge, tools, processes and IP in this domain –including Wunderman and Y&R, the agency’s parent companies. I’m very glad to be the guardian angel of this expanding service offering and I will make sure that data delivers new insights, even better ideas and a maximum impact on our clients’ business.”

Dirk will work under Toon Diependaele, Chief Strategy Officer These Days.

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About Wunderman Thompson Belgium

Wunderman Thompson is a creative transformation agency that combines the expertise of an advertising agency, a consultancy and a technology company. This enables the more than 200 talented staff at our Antwerp, Brussels and Amsterdam offices to set the tone on the Belgian market.

Our goal is to inspire ambitious brands to grow. We provide integrated communication services for the likes of Telenet, Child Focus, bpost, MediaMarkt, PMI, Lunch Garden, 11.11.11, Pioneer DJ, Microsoft, Riverty, Alken-Maes, Škoda, Euroclear, ...

To make this ambition a reality we rely on our local and global strength and expertise. Because we also call on 24,000 specialists in 90 markets worldwide to help us realise our international ambitions.

Over the years, a string of Effies, Cannes Lions and Creative Belgium Awards have put the icing on the cake of our creative, digital and efficient work.



HQ Antwerp: Generaal Lemanstraat 47, 2018 Antwerpen

+32 (0)3 286 44 50

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