Double win for These Days with the Belgian National Lottery
These Days managed to win both e-lotto and SCOOORE! with the Belgian National Lottery. After cooperating with These Days for e-lotto and SCOOORE! for 4 years, the Belgian National Lottery has again selected These Days as a permanent digital marketing and communication partner.
These Days has handled the digital rollout of various branding campaigns for Win for Life, EuroMillions and Lotto in recent years. The Belgian National Lottery’s sports betting game SCOOORE! was launched. The Belgian National Lottery app and the website www.loterie-nationale.be / www.nationale-loterij.be were given a new design. A new site for mobile and tablet use was developed for the Belgian National Lottery’s online playing platform e-lotto.be with the emphasis on speed and usability.
The collaboration will shift to a higher gear in the next few years. As a strategic business partner, These Days will offer the Belgian National Lottery its expertise in technological innovations, future digital user behaviour, high performance e-business models and omnichannel marketing and communication applications. The agency developed a proven user-centric methodology and approach to analyse player developments and improve the game experience. This will make it even easier for participants to play (and win) using all online channels.
These Days triumphed over Prophets, TBWA and Boondoggle.
Credits:
- Strategic Team: Toon Diependaele, Kathy Haemers, Gert Lintermans, Michiel Noens
- Account & Project Management Team: Ivana Vilusic, Ine Peers, Mieke Vandenbossche, Carla Wauben, Joke Tersago
- Chief Integration Officer: Christophe Mes
- Copywriter: Tom De Block
- Interactive Web Producer: Lenny Benaicha
- Front-End Developer: Olivier Berger
- Motion Designer: Mikael Naudet