Find your perfect Mazda Match at the Brussels Motor Show with These Days

For the ultimate driving experience, Mazda develops each of their vehicles around the driver. To prove this, These Days has searched for the ultimate test driver for each model: the Mazda Match. Not racing drivers or driving professionals , but ordinary people whose life perfectly connects with the different cars. Discover on what a snowboard-loving father thinks of the Mazda CX-5, or why a restaurant enthusiast loves to phone in the MX-5. The Mazda3 test drive is now a 2-minute TV commercial, which follows an urban explorer on one of his trips to an abandoned coalmine. In addition to the long commercial, there is also a 20 second version; both will be on air from January 2.


Client: Mazda

Client Contact: Joachim Sas, Bert Callens

Agency: These Days

CD: Sam De Volder

Strategy: Michiel Noens

Creation: Kate Bellefroid, Jolien Tuyteleers

Design Director: Sebastien Greffe

Design: Sander De Smedt, Laura Soave, Reginald Van de Velde

Motion Design: Mikaël Naudet, Inge Vanhees

Copywriter: Tom de Block, Jérôme Van den Broeck

Account Manager: Seppe Dogge, Tom Thijs

Project Manager: Matti Verhaegen

Development: Lieven Eulaers

Producer: Bruno Dejonghe

Film Production Company: Geronimo

Film Director: Jeroen Willekens

Sound Production Company: Studio Helsinki, These Days

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About Wunderman Thompson Belgium

Wunderman Thompson is a creative transformation agency that combines the expertise of an advertising agency, a consultancy and a technology company. This enables the more than 200 talented staff at our Antwerp, Brussels and Amsterdam offices to set the tone on the Belgian market.

Our goal is to inspire ambitious brands to grow. We provide integrated communication services for the likes of Telenet, Child Focus, bpost, MediaMarkt, PMI, Lunch Garden, 11.11.11, Pioneer DJ, Microsoft, Riverty, Alken-Maes, Škoda, Euroclear, ...

To make this ambition a reality we rely on our local and global strength and expertise. Because we also call on 24,000 specialists in 90 markets worldwide to help us realise our international ambitions.

Over the years, a string of Effies, Cannes Lions and Creative Belgium Awards have put the icing on the cake of our creative, digital and efficient work.



HQ Antwerp: Generaal Lemanstraat 47, 2018 Antwerpen

+32 (0)3 286 44 50

[email protected]