Mazda and These Days make a convertible B&B

This summer, Mazda is launching the brand-new MX-5. The car signals a return to the essence of the roadster convertible and gives you that instant holiday feeling. It’s not a status symbol but happiness on wheels, inviting you to just get in and drive. If you’d like to experience the MX-5 now, you’re not just booking a test drive; you can make this a unique experience with a genuine test trip: a full day with the MX-5 including an overnight stay at the Mazda Open Air B&B.

These Days conceived and designed this container room, fitted with all modern comforts and obviously inspired on the design of the MX-5, including a specially designed open roof with a wonderful view of the starry sky.

Book your free overnight stay at the Mazda Open Air B&B between 10 September and 18 October.

Client: Mazda
Marketing Manager: Joachim Sas
CEO: Matthias Silegem
Online Expert: Bert Callens
Agency: These Days 
CD: Sam De Volder
Creation: Jolien Tuyteleers, Kate Bellefroid
Strategy: Tallita Ortiz de la Torre
Account Team: Seppe Dogge, Tom Thijs

Design: Sander De Smedt, Karen Vranken
Production: Plug n’ Play

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About Wunderman Thompson Belgium

Wunderman Thompson is a creative transformation agency that combines the expertise of an advertising agency, a consultancy and a technology company. This enables the more than 200 talented staff at our Antwerp, Brussels and Amsterdam offices to set the tone on the Belgian market.

Our goal is to inspire ambitious brands to grow. We provide integrated communication services for the likes of Telenet, Child Focus, bpost, MediaMarkt, PMI, Lunch Garden, 11.11.11, Pioneer DJ, Microsoft, Riverty, Alken-Maes, Škoda, Euroclear, ...

To make this ambition a reality we rely on our local and global strength and expertise. Because we also call on 24,000 specialists in 90 markets worldwide to help us realise our international ambitions.

Over the years, a string of Effies, Cannes Lions and Creative Belgium Awards have put the icing on the cake of our creative, digital and efficient work.



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