OVAM and Wunderman Thompson put residual waste bins never alone.

Sorting waste neatly is a good habit for most Flemings. In fact, no one in all of Europe does better. At home at least. Because at work everything ends up in the same bin.

Antwerp, 9 May 2023

To encourage employers to create a smarter sorting plan for their company, Wunderman Thompson created an eye-catching campaign including a catchy 90's hit and dancing CEO.

Put them together, because sorting is so much better! 

Last year, more than half of all industrial waste consisted of residual waste. This is burned and wasted - even though there are often reusable materials in it. We know that when employees stand in front of a sorting island, they do make the right choice. So motivating them to sort is quite simple: never place residual waste bins alone, but always near other sorting bins. ​

That golden tip is brought to life by a dancing CEO to the beats of a reworked version of Never Alone by 2 Brothers On The 4th Floor. This video will be featured on LinkedIn and other social platforms. In addition, the campaign will be supported with print ads in trade publications and with bannering.


Campaign website: iksorteerinmijnbedrijf.be


CONTACT Wunderman Thompson Benelux

Elke Janssens: +32 476 72 85 49

Email: elke.jansens@wundermanthompson.com

About Wunderman Thompson

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

For more information, please visit us at www.wundermanthompson.com, subscribe to our newsletter, and follow Wunderman Thompson on our social channels via Twitter, Facebook,LinkedIn, and Instagram. ​ ​ ​


Client: OVAM

Client Contact: Eline Aerts

Agency: Wunderman Thompson Benelux

Benelux Chief Creative Officer – Sandra Bold

Creative Director: Merel Van den Broeck 

Creative team: Kate Bellefroid, Jolien Tuyteleers 

Design: Sofie Luyckx, Bert Beckers, Karel Van Gucht 

Design Director: Jeffrey Uten 

Copywriter: Jelle Raats 

Account Team: Barbara Van Duffel, Lotte Huybrechts, Diede Michiels 

Strategy: Alexander Kolenberg 

Agency Producers: Ingeborg Van Hoof, Thomas Anthoni, Tim Keeren 

Production company: Amok

Director: Sam Ostyn 

Sound: Klankwerk

Photography: Lichtwaas



Ovam_Sorteren bij bedrijven_32sec.mp4

MP4 - 99 Mb


PDF - 1.6 Mb


- Online video

- Print

- Bannering

- Social posts

- Dedicated eDM









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