The groundbreaking Kia EV9 takes center stage in VML's Motor Show campaign

Antwerp, 30 January 2024

The year has only just begun, yet VML Belgium (formerly Wunderman Thompson Benelux) is already breaking ground with its first scoop: following the successful 2023 launch campaign, the all-new Kia EV9 is now the star of a new 360-degree campaign highlighting the showcase of conditions within Kia's electric range.

A year without the Motor Show opens up a world of possibilities.

With the Kia EV9, Kia delivers a sample of the revolutionary design that will characterise its models from now on. However, beyond its exterior, there is much more news to unveil and communicate. For instance, this all-electric SUV is the only one in its class and price segment to feature seven seats or two alternative six-seat configurations. The interior finish and its innovative charging technology (capable of providing an additional 249 kilometers in just 15 minutes) are also downright unique.

In addition to traditional banners, we have showcased the Kia EV9 on the streets in eye-catching (digital) out-of-home (OOH) formats on the Meir, Cinquantenaire Park, Place Monnaie, and Luxembourg Airport, among others. The TV spot and social media posts further highlight its seat configurations, EV technology, design, and interior. Salon conditions at Kia dealerships and the other models in the EV range are also featured in the campaign.


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  • Client: Kia
  • Client contact: Joris Peeters, Sander Van de Wiele, Gaëlle Dehenain
  • Agency: VML Belgium ​ 
  • Chief Creative Officer: Klaartje Galle 
  • Creative Directors: Kasper Janssens, Arjen Tarras
  • Copywriters: Tom de Block, Jérôme Van Den Broeck, Joeri Quinet
  • Strategy: Lise-Marie D’Hooghe
  • Account team: Conny Faymonville, Delphine Rondelez
  • Production: Evelyn Twadrous
  • Designers: Emilie Sodini
  • Developers: Bram Verdyck, Joran Schaefer, Lieven Eulaers
  • Motion Designers: Anne-Catherine d’Andlau, Karel Van Gucht, Andreas De Ridder, Mikael Naudet
  • Sound: Menno Van Riet
  • DTP: Theo Hagtingius, Jan-Bart Debruyne



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