These Days & Play More toast with bloggers
Play More - the Telenet package consisting of top films, HBO series and much more - recently debuted season 7 of the hit series Game of Thrones. The launch coincided with the world premiere in the US and These Days turned it into a memorable occasion for both journalists and bloggers.
In the run-up to the event, the assembled press and a small selection of influential TV pundits received a delectable wine package, including all necessary details on a parchment scroll. Made in true Game of Thrones style and bottled in Westeros. The unique bottles were named for 3 well-known chateaux from GoT: Meereen, Winterfell and King's Landing. And it’s safe to say a host of influencers greatly enjoyed the wines. Result: the weekend of the premiere, Game of Thrones featured prominently in newspapers and magazines, on websites and on social media.
Contacts: Jorgen Vranken, Ellen Mengels, Marilyn Debisschop, Kathleen Colpin, Suzanne Quaghebeur
Agency: These Days Wunderman Y&R
Creative Directors: Pieter Staes, Manuel Ostyn
Creation: Maarten Hofman, Katrin Van Eycken
Copy: Frederik De Brant
Account Management: Stephanie Katic, Lennie De Wit
Design: Nathalie Wlostowski, Sebastien Greffe, Rudi Vanhecke
Studio: Anja Van den Broeck
Print Production: Sofie Verschaeren, Jean De Moor