These Days & Play More toast with bloggers

Play More - the Telenet package consisting of top films, HBO series and much more - recently debuted season 7 of the hit series Game of Thrones. The launch coincided with the world premiere in the US and These Days turned it into a memorable occasion for both journalists and bloggers.

 

In the run-up to the event, the assembled press and a small selection of influential TV pundits received a delectable wine package, including all necessary details on a parchment scroll. Made in true Game of Thrones style and bottled in Westeros. The unique bottles were named for 3 well-known chateaux from GoT: Meereen, Winterfell and King's Landing. And it’s safe to say a host of influencers greatly enjoyed the wines. Result: the weekend of the premiere, Game of Thrones featured prominently in newspapers and magazines, on websites and on social media.

Credits

Client: Telenet

Contacts: Jorgen Vranken, Ellen Mengels, Marilyn Debisschop, Kathleen Colpin, Suzanne Quaghebeur

Agency: These Days Wunderman Y&R

Creative Directors: Pieter Staes, Manuel Ostyn

Creation: Maarten Hofman, Katrin Van Eycken

Copy: Frederik De Brant

Account Management: Stephanie Katic, Lennie De Wit

Design: Nathalie Wlostowski, Sebastien Greffe, Rudi Vanhecke

Studio: Anja Van den Broeck

Print Production: Sofie Verschaeren, Jean De Moor

Joke Tersago

These Days

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About Wunderman Thompson Belgium

Wunderman Thompson is a creative transformation agency that combines the expertise of an advertising agency, a consultancy and a technology company. This enables the more than 200 talented staff at our Antwerp, Brussels and Amsterdam offices to set the tone on the Belgian market.

Our goal is to inspire ambitious brands to grow. We provide integrated communication services for the likes of Telenet, Child Focus, bpost, MediaMarkt, PMI, Lunch Garden, 11.11.11, Pioneer DJ, Microsoft, Riverty, Alken-Maes, Škoda, Euroclear, ...

To make this ambition a reality we rely on our local and global strength and expertise. Because we also call on 24,000 specialists in 90 markets worldwide to help us realise our international ambitions.

Over the years, a string of Effies, Cannes Lions and Creative Belgium Awards have put the icing on the cake of our creative, digital and efficient work.

 

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