These Days and JBC go hand in glove

Following extensive consultations, fashion brand JBC has decided to entrust its communication budget to the specialists of These Days. As of 1 January, the agency will handle all communications for JBC in Belgium, Germany and the Netherlands.

JBC CEO Bart Claes: “The combination of These Days’ wide range of competencies and profound expertise in nearly every domain of communication was the deciding factor. Also, it was obvious from the start that the whole team was chomping at the bit. We are confident we have found the right business partner to help realise both our short- and long-term ambitions.”

These Days CEO Erwin Jansen: “To say that things click would be an understatement. Bart and Ann have built a wonderful company and they’ve assembled a young and enthusiastic team of marketers. We will gladly throw all of our knowledge and creativity in the mix to reinforce the JBC brand’s position on the various markets. This may ultimately prove the biggest challenge of all: building on JBC’s success. After all, we wouldn’t want things to come apart at the seams now, would we? (laughs).“

Amongst others, These Days will support the JBC team in terms of brand communication, CRM, social, digital, content marketing, direct marketing, shopper marketing, design and activation.