These Days and JBC go hand in glove

Following extensive consultations, fashion brand JBC has decided to entrust its communication budget to the specialists of These Days. As of 1 January, the agency will handle all communications for JBC in Belgium, Germany and the Netherlands.

JBC CEO Bart Claes: “The combination of These Days’ wide range of competencies and profound expertise in nearly every domain of communication was the deciding factor. Also, it was obvious from the start that the whole team was chomping at the bit. We are confident we have found the right business partner to help realise both our short- and long-term ambitions.”

These Days CEO Erwin Jansen: “To say that things click would be an understatement. Bart and Ann have built a wonderful company and they’ve assembled a young and enthusiastic team of marketers. We will gladly throw all of our knowledge and creativity in the mix to reinforce the JBC brand’s position on the various markets. This may ultimately prove the biggest challenge of all: building on JBC’s success. After all, we wouldn’t want things to come apart at the seams now, would we? (laughs).

Amongst others, These Days will support the JBC team in terms of brand communication, CRM, social, digital, content marketing, direct marketing, shopper marketing, design and activation.

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About Wunderman Thompson Belgium

Wunderman Thompson is a creative transformation agency that combines the expertise of an advertising agency, a consultancy and a technology company. This enables the more than 200 talented staff at our Antwerp, Brussels and Amsterdam offices to set the tone on the Belgian market.

Our goal is to inspire ambitious brands to grow. We provide integrated communication services for the likes of Telenet, Child Focus, bpost, MediaMarkt, PMI, Lunch Garden, 11.11.11, Pioneer DJ, Microsoft, Riverty, Alken-Maes, Škoda, Euroclear, ...

To make this ambition a reality we rely on our local and global strength and expertise. Because we also call on 24,000 specialists in 90 markets worldwide to help us realise our international ambitions.

Over the years, a string of Effies, Cannes Lions and Creative Belgium Awards have put the icing on the cake of our creative, digital and efficient work.



HQ Antwerp: Generaal Lemanstraat 47, 2018 Antwerpen

+32 (0)3 286 44 50

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