Wunderman Thompson is a creative transformation agency that combines the expertise of an advertising agency, a consultancy and a technology company. This enables the more than 200 talented staff at our Antwerp, Brussels and Amsterdam offices to set the tone on the Belgian market.Our goal is to inspire ambitious brands to grow. We provide integrated communication services for the likes of Telenet, Child Focus, bpost, MediaMarkt, PMI, Lunch Garden, 11.11.11, Pioneer DJ, Microsoft, Riverty, Alken-Maes, Škoda, Euroclear, ...To make this ambition a reality we rely on our local and global strength and expertise. Because we also call on 24,000 specialists in 90 markets worldwide to help us realise our international ambitions.Over the years, a string of Effies, Cannes Lions and Creative Belgium Awards have put the icing on the cake of our creative, digital and efficient work. 

Wunderman Thompson Belgium

Wunderman Thompson is a creative transformation agency that combines the expertise of an advertising agency, a consultancy and a technology...

These Days and Telenet fall into each other’s arms

These Days came up with an activation event for Telenet in support of the slogan &ldquo;These are great times to experience together&rdquo;. The agency installed Hug Stalls in 10 locations during the festive season. People could get a free hot chocolate from the stalls. All they needed to do to heat their chocolate milk was to give each other a nice big hug. A bespoke hug detection system based on blob detection technology was developed. The system&rsquo;s algorithms could identify human movements, such as hugs. Once the system detected a hug, it activated two microwave ovens to heat the chocolate milk. During each 30-second hug, a photo was taken that immediately became available from the Telenet shop. The entire event was reported in a social video that was sent as warm Telenet Christmas wishes on Facebook and Instagram.

Credits

<ul>
	<li>Client: Telenet</li>
	<li>Contacts: Olivier Severs, Monia Ben Tahar, Sarah De Haes, Erik Van Der Kolk</li>
	<li>Agency:&nbsp;These Days</li>
	<li>Accounts: Sarah Souffriau, Ine Mannaerts</li>
	<li>CD:&nbsp;Pieter Staes, Manuel Ostyn</li>
	<li>Creation:&nbsp;Wout Geysen, Tijs Dejonckheere</li>
	<li>Design: Inge Vanhees</li>
	<li>Animation design: Mika Naudet</li>
	<li>Producer: Ingeborg Vanhoof</li>
	<li>Regisseur: Tijs Dejonckheere</li>
	<li>Video crew: Toon Perseyn, Neal Willaert, Diana Musca</li>
	<li>Montage: Thijs Hasselman</li>
	<li>Partners: Butik, e-demonstrations, Mojuice</li>
</ul>

Telenet Knuffelkraam

English (United Kingdom)

Wunderman Thompson Benelux

These Days came up with an activation event for Telenet in support of the slogan “These are great times to experience together”. The agency installed Hug Stalls in 10 locations during the festive season. People could get a free hot chocolate from the stalls. All they needed to do to heat their chocolate milk was to give each other a nice big hug. A bespoke hug detection system based on blob detection technology was developed. The system’s algorithms could identify human movements, such as hugs. Once the system detected a hug, it activated two microwave ovens to heat the chocolate milk. During each 30-second hug, a photo was taken that immediately became available from the Telenet shop. The entire event was reported in a social video that was sent as warm Telenet Christmas wishes on Facebook and Instagram.

These Days came up with an activation event for Telenet in support of the slogan “These are great times to experience together”. The agency...

Wunderman Thompson is een creative transformation agency dat de expertise van een reclamebureau, consultancypartner en technologiebedrijf combineert. Zo zetten we in de Benelux de toon vanuit onze kantoren in Antwerpen, Brussel en Luxemburg met meer dan 200 getalenteerde medewerkers.Ons doel: ambitieuze merken inspireren om te groeien. Zo verzorgen we de geïntegreerde communicatie van onder meer Telenet, Child Focus, bpost, MediaMarkt, PMI, Lunch Garden, 11.11.11, Pioneer DJ, Microsoft, Riverty, Alken-Maes, Škoda, Euroclear, ...Om dat te doen, rekenen we op onze lokale en globale kracht en expertise. Want wereldwijd beschikken we over maar liefst 24.000 specialisten in 90 markten om ook internationale ambities mee waar te maken.Sinds jaar en dag zetten we met Effie’s, Cannes Lions, Creative Belgium Awards … de kroon op ons creatieve, digitale en efficiënte werk. 

Wunderman Thompson is een creative transformation agency dat de expertise van een reclamebureau, consultancypartner en technologiebedrijf...

Wunderman Thompson est une agence de transformation créative qui allie les expertises d'une agence de publicité, d'un cabinet de consultance et d'une entreprise technologique. En Benelux, nous donnons le ton depuis nos bureaux situés à Anvers, Bruxelles et Amsterdam avec l'aide de plus de 200 collaborateurs talentueux.Notre objectif est clair : inspirer des marques ambitieuses à se développer. Nous assurons par exemple la communication intégrée de Telenet, Child Focus, bpost, MediaMarkt, PMI, Lunch Garden, 11.11.11, Pioneer DJ, Microsoft, Riverty, Alken-Maes, Škoda, Euroclear, ...Pour ce faire, nous nous appuyons sur notre expertise et nos forces locales et internationales. Nous comptons en effet 24 000 spécialistes dans 90 marchés aux quatre coins du monde pour nous aider à réaliser nos ambitions internationales.Depuis toujours, notre travail créatif numérique et efficace est couronné entre autres par des Effie Awards, des Cannes Lions Awards et des Creative Belgium Awards. 

Wunderman Thompson est une agence de transformation créative qui allie les expertises d'une agence de publicité, d'un cabinet de consultance et...

These Days and Telenet fall into each other’s arms

Get updates in your mailbox

About Wunderman Thompson Belgium

Contact