These Days’ Telenet family stick nominated for Webby Awards.

The Telenet family stick campaign of These Days has been nominated for the 20th edition of the Webby Awards in the ‘Family & Parenting’ category

Together with These Days, Telenet launched the “TELENET FAMILY STICKS” campaign to show how much they care about the family ties that are central to the Telenet philosophy. The campaign caters to the selfie trend. Large families don’t fit in traditional selfies because even with a selfie stick it is tough to capture those great moments with your whole family. Our Telenet family here at These Days came up with a wickedly innovative and creative application: the Family Stick is a 7m long selfie stick allowing the user to fit the entire family into a single shot.

The product was launched on social media with a shopping network video, which also explained how you could win this fun gadget.

The campaign has been nominated for the 20th edition of the Webby Awards in the ‘Family & Parenting’ category. As one of just five nominees worldwide, the campaign is eligible for two awards: the Webby Award will be presented by the Academy of Digital Arts & Sciences whereas the people at home will decide the Webby People’s Voice Award. Every vote counts so click on the link below and help our These Days Telenet family bag that award!

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About Wunderman Thompson Belgium

Wunderman Thompson is a creative transformation agency that combines the expertise of an advertising agency, a consultancy and a technology company. This enables the more than 200 talented staff at our Antwerp, Brussels and Amsterdam offices to set the tone on the Belgian market.

Our goal is to inspire ambitious brands to grow. We provide integrated communication services for the likes of Telenet, Child Focus, bpost, MediaMarkt, PMI, Lunch Garden, 11.11.11, Pioneer DJ, Microsoft, Riverty, Alken-Maes, Škoda, Euroclear, ...

To make this ambition a reality we rely on our local and global strength and expertise. Because we also call on 24,000 specialists in 90 markets worldwide to help us realise our international ambitions.

Over the years, a string of Effies, Cannes Lions and Creative Belgium Awards have put the icing on the cake of our creative, digital and efficient work.



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