These Days Y&R adds 4 IAC awards to its tally.

For 13 years already, the Internet Advertising Competition (IAC) has awarded campaigns that excel in online advertising and internet marketing. Antwerp communication agency These Days Y&R clinched 4 awards this time, more than any other agency in Belgium.

These Days Y&R managed to receive 4 IAC awards at the recent IAC event, making the Antwerp-based agency the leader in Belgium. The IAC awards are presented to the creators of remarkable internet campaigns.

• Best Broadcasting Website: “Game of Thrones”.

An innovative longread with rich content for the Game of Thrones series (seen exclusively on Play More by Telenet).

• Best Broadcasting Online Video & Best TV Online Video: “Game of Thrones”.

50 fortunate winners were able to watch the world premiere of the new season’s first episode… after they managed to discover the secret code.

• Best Automobile Online campaign: “Land Rover Discovery Sport”.

The agency used targeted posts on Facebook to find potential customers for a new car model, even before a single picture of the car had been released. 

• Best Game Site Online campaign: “Holly Happidays”.

Festive season microsite for the Belgian National Lottery. A small animated choir gave away a unique prize every day.

An overview of all the IAC winners can be found on http://www.iacaward.org.