These Days Y&R and Devos Lemmens wear Friends-Shirts

With summer just around the corner, These Days Y&R has designed special Friends-Shirts for Devos Lemmens. The shirts only start to mean something when you wear them in the company of a friend. For instance, there’s a T-shirt with a print that reads ‘brat’ and another one that says ‘wurst’. Ten different combinations are available in total. These exclusive Friends-Shirts highlight 129 years of friendship between Devos & Lemmens. 

Friends-Shirts can be ordered by entering the competition through a unique code included in every andalouse-samurai duo pack, or you can order them for a friendly price on the Devos Lemmens website




Client: Continental Foods

Contact: An Caers, Sophie Dierickx

Agency: These Days Y&R

Account: Jentina Van Eynde, Margo Leenders

Chief Creative Officer: Werner Van Reck

Creative Directors: Sam De Volder, Mateusz Mroszczak,

Strategic Planner: Jef Raeman

Creation: Pieter De Lange, Tomas Van Loon

UX: Krisje Verbert

Design: Kelly Catteeuw, Anja Van den Broeck

Mateusz Mroszczak

Creative Director, These Days Y&R

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About Wunderman Thompson Belgium

Wunderman Thompson is a creative transformation agency that combines the expertise of an advertising agency, a consultancy and a technology company. This enables the more than 200 talented staff at our Antwerp, Brussels and Amsterdam offices to set the tone on the Belgian market.

Our goal is to inspire ambitious brands to grow. We provide integrated communication services for the likes of Telenet, Child Focus, bpost, MediaMarkt, PMI, Lunch Garden, 11.11.11, Pioneer DJ, Microsoft, Riverty, Alken-Maes, Škoda, Euroclear, ...

To make this ambition a reality we rely on our local and global strength and expertise. Because we also call on 24,000 specialists in 90 markets worldwide to help us realise our international ambitions.

Over the years, a string of Effies, Cannes Lions and Creative Belgium Awards have put the icing on the cake of our creative, digital and efficient work.



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