These Days Y&R and Devos Lemmens wear Friends-Shirts
With summer just around the corner, These Days Y&R has designed special Friends-Shirts for Devos Lemmens. The shirts only start to mean something when you wear them in the company of a friend. For instance, there’s a T-shirt with a print that reads ‘brat’ and another one that says ‘wurst’. Ten different combinations are available in total. These exclusive Friends-Shirts highlight 129 years of friendship between Devos & Lemmens.
Friends-Shirts can be ordered by entering the competition through a unique code included in every andalouse-samurai duo pack, or you can order them for a friendly price on the Devos Lemmens website.
Assets:
Credits:
Client: Continental Foods
Contact: An Caers, Sophie Dierickx
Agency: These Days Y&R
Account: Jentina Van Eynde, Margo Leenders
Chief Creative Officer: Werner Van Reck
Creative Directors: Sam De Volder, Mateusz Mroszczak,
Strategic Planner: Jef Raeman
Creation: Pieter De Lange, Tomas Van Loon
UX: Krisje Verbert
Design: Kelly Catteeuw, Anja Van den Broeck