These Days Y&R protects your children from burn injuries for Flamigel

Over 50% of burn injuries happen to children under the age of 5. They don’t see the danger of hot objects. That’s why These Days Y&R invented the heat sensitive sticker to warn young children. The technology from thermo graphic ink was applied to stickers to create the first heat sensitive sticker. When an object like a radiator, oven or barbeque reaches the temperature of 40°, the sticker turns from a happy blue face into an angry red flame.
The campaign was developed for Flamigel, a gel to treat burn injuries. With this innovative sticker Flamigel does not only help to treat burn injuries, but also helps to prevent them. When you buy a tube of Flamigel at the pharmacist, you get the stickers for free. 

Credits:

For These Days Y&R

• Sam De Volder -  Executive Creative Director
• Mateusz Mroszczak - Creative Director
• Bert Beckers - Head Of Design
• Pieter De Lange - Senior Art Director
• Tomas Vanloon - Copywriter
• Sylvie Versteylen - Chief Customer Service
• Annelies Deneckere - Account Manager
• Isabelle Maenhout - Print Production
• Jef Raeman - Senior Strategic Planner
• Daniel Verbist -  AV Production

For Flen Pharma

• Caroline Vervaeke - Marketing Manager