These Days Y&R protects your children from burn injuries for Flamigel

Unique heat sensitive sticker prevents burn injuries

Over 50% of burn injuries happen to children under the age of 5. They don’t see the danger of hot objects. That’s why These Days Y&R invented the heat sensitive sticker to warn young children. The technology from thermo graphic ink was applied to stickers to create the first heat sensitive sticker. When an object like a radiator, oven or barbeque reaches the temperature of 40°, the sticker turns from a happy blue face into an angry red flame.
The campaign was developed for Flamigel, a gel to treat burn injuries. With this innovative sticker Flamigel does not only help to treat burn injuries, but also helps to prevent them. When you buy a tube of Flamigel at the pharmacist, you get the stickers for free. 


For These Days Y&R

  • Sam De Volder -  Executive Creative Director
  • Mateusz Mroszczak - Creative Director
  • Bert Beckers - Head Of Design
  • Pieter De Lange - Senior Art Director
  • Tomas Vanloon - Copywriter
  • Sylvie Versteylen - Chief Customer Service
  • Annelies Deneckere - Account Manager
  • Isabelle Maenhout - Print Production
  • Jef Raeman - Senior Strategic Planner
  • Daniel Verbist -  AV Production

For Flen Pharma

  • Caroline Vervaeke - Marketing Manager

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About Wunderman Thompson Belgium

Wunderman Thompson is a creative transformation agency that combines the expertise of an advertising agency, a consultancy and a technology company. This enables the more than 200 talented staff at our Antwerp, Brussels and Amsterdam offices to set the tone on the Belgian market.

Our goal is to inspire ambitious brands to grow. We provide integrated communication services for the likes of Telenet, Child Focus, bpost, MediaMarkt, PMI, Lunch Garden, 11.11.11, Pioneer DJ, Microsoft, Riverty, Alken-Maes, Škoda, Euroclear, ...

To make this ambition a reality we rely on our local and global strength and expertise. Because we also call on 24,000 specialists in 90 markets worldwide to help us realise our international ambitions.

Over the years, a string of Effies, Cannes Lions and Creative Belgium Awards have put the icing on the cake of our creative, digital and efficient work.



HQ Antwerp: Generaal Lemanstraat 47, 2018 Antwerpen

+32 (0)3 286 44 50

[email protected]