These Days Y&R wins with Marina at the Sigi Awards

The Sigi Awards, organized by the Wunderman network, reward Insight and Imagination within its own network. They look for campaigns that reflect brilliant strategy, insight-driven creative, strong use of analytics/optimization and results in relationship marketing that deliver tangible business outcomes for their clients. These Days Y&R scored well with their campaign for the movie Marina (by Stijn Coninx). The campaign, that focused on reclaiming the name of shame, made it out of 73 shortlist (from 313 entries in total) and came out a winner in the category Promo. It was also Highly Commended in the category Customer Insights and in Direct.