Travel to TomorrowWorld with Mazda and These Days Y&R

The partnership between Mazda and Tomorrowland goes USA. For this purpose, These Days Y&R created a unique ‘beat the code’ game for the Japanese car manufacturer.

After the success of the initial collaboration with the festival in Boom, we now look towards the sister event across the Atlantic because the winner of the competition takes home 2 'full madness' tickets to TomorrowWorld in Atlanta.

In other words, travelling to a progressive festival in an innovative car. Or the other way round.

The quest for the coveted prize involves an online campaign with accompanying microsite. And the assignment looks deceptively simple. Feel like having a go?

Crack the code at:


Client: Mazda

Contact: Joachim Sas

Agency: These Days Y&R

Account Manager: Tom Thijs, Seppe Dogge

Creative Director: Samuel De Volder

Creation: Kate Bellefroid & Jolien Tuyteleers

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About Wunderman Thompson Belgium

Wunderman Thompson is a creative transformation agency that combines the expertise of an advertising agency, a consultancy and a technology company. This enables the more than 200 talented staff at our Antwerp, Brussels and Amsterdam offices to set the tone on the Belgian market.

Our goal is to inspire ambitious brands to grow. We provide integrated communication services for the likes of Telenet, Child Focus, bpost, MediaMarkt, PMI, Lunch Garden, 11.11.11, Pioneer DJ, Microsoft, Riverty, Alken-Maes, Škoda, Euroclear, ...

To make this ambition a reality we rely on our local and global strength and expertise. Because we also call on 24,000 specialists in 90 markets worldwide to help us realise our international ambitions.

Over the years, a string of Effies, Cannes Lions and Creative Belgium Awards have put the icing on the cake of our creative, digital and efficient work.



HQ Antwerp: Generaal Lemanstraat 47, 2018 Antwerpen

+32 (0)3 286 44 50

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