Travel to TomorrowWorld with Mazda and These Days Y&R

The partnership between Mazda and Tomorrowland goes USA. For this purpose, These Days Y&R created a unique ‘beat the code’ game for the Japanese car manufacturer.

After the success of the initial collaboration with the festival in Boom, we now look towards the sister event across the Atlantic because the winner of the competition takes home 2 'full madness' tickets to TomorrowWorld in Atlanta.

In other words, travelling to a progressive festival in an innovative car. Or the other way round.

The quest for the coveted prize involves an online campaign with accompanying microsite. And the assignment looks deceptively simple. Feel like having a go?

Crack the code at:


Client: Mazda

Contact: Joachim Sas

Agency: These Days Y&R

Account Manager: Tom Thijs, Seppe Dogge

Creative Director: Samuel De Volder

Creation: Kate Bellefroid & Jolien Tuyteleers

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