VAB chooses communication agency These Days Y&R

Following a pitch that included both strategy and creation, VAB selected These Days Y&R.

The pitch was led by PitchPoint and after the last round These Days Y&R was revealed as the final choice.

Rik Hemelaer, Managing Director of VAB Assistance: “We took our time to find an agency we can work with in the long term for all our operations. We chose These Days Y&R because of its very strong 360-degree approach, which strikes the right balance between brand strategic considerations and business concerns. We were also impressed by the insight and structure provided by the Brand Asset Valuator”.

Erwin Jansen, CEO of These Days Y&R: “VAB is a great brand and an interesting organisation. The challenges it faces and the many opportunities it has are perfectly in line with our ambition to be the most valuable business partner for our customers. Brand positioning, branding, CRM, e-commerce, content, retail, product development and service design: we will be able to use all our knowledge and competencies. Both teams also got along extremely well right from the start.”

The collaboration will start immediately.

Erwin Jansen

CEO These Days Y&R

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About Wunderman Thompson Belgium

Wunderman Thompson is a creative transformation agency that combines the expertise of an advertising agency, a consultancy and a technology company. This enables the more than 200 talented staff at our Antwerp, Brussels and Amsterdam offices to set the tone on the Belgian market.

Our goal is to inspire ambitious brands to grow. We provide integrated communication services for the likes of Telenet, Child Focus, bpost, MediaMarkt, PMI, Lunch Garden, 11.11.11, Pioneer DJ, Microsoft, Riverty, Alken-Maes, Škoda, Euroclear, ...

To make this ambition a reality we rely on our local and global strength and expertise. Because we also call on 24,000 specialists in 90 markets worldwide to help us realise our international ambitions.

Over the years, a string of Effies, Cannes Lions and Creative Belgium Awards have put the icing on the cake of our creative, digital and efficient work.



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