VAB chooses communication agency These Days Y&R

Following a pitch that included both strategy and creation, VAB selected These Days Y&R.

The pitch was led by PitchPoint and after the last round These Days Y&R was revealed as the final choice.

Rik Hemelaer, Managing Director of VAB Assistance: “We took our time to find an agency we can work with in the long term for all our operations. We chose These Days Y&R because of its very strong 360-degree approach, which strikes the right balance between brand strategic considerations and business concerns. We were also impressed by the insight and structure provided by the Brand Asset Valuator”.

Erwin Jansen, CEO of These Days Y&R: “VAB is a great brand and an interesting organisation. The challenges it faces and the many opportunities it has are perfectly in line with our ambition to be the most valuable business partner for our customers. Brand positioning, branding, CRM, e-commerce, content, retail, product development and service design: we will be able to use all our knowledge and competencies. Both teams also got along extremely well right from the start.”

The collaboration will start immediately.