VML and Kia shift up another gear for the Motor Show

Antwerp, 5 February 2024

While the Motor Show may not take place this year, Kia is making significant strides. In addition to the revolutionary and 100% electric EV9, the brand is unveiling no fewer than 5 special series. The most exceptional among them is the Kia Sportage Style Edition, a special edition of Kia's popular SUV. This model was chosen by VML Belgium (formerly Wunderman Thompson Benelux) to be the star of a dedicated Motor Show campaign, introducing these special cars to the public.

Special times call for special series

Featuring specific upholstery, distinctive accents, body color, and, of course, extra equipment, the Sportage Style Edition would steal the show at any Motor Show. This year, we granted it a prominent spot in a campaign showcasing all of Kia's special series, ranging from the Kia EV6 Business and Business Plus to the Stonic Inspire and Niro EV Business and Business Plus.

Through banners and social (video) posts, we displayed its distinct design, special interior, and equipment highlights to the public. Additionally, in the radio spot, the Sportage Style Edition served as the flagship of Kia's special series: all limited and well-equipped editions of Kia's most popular models, with temporary Kia Motor Show conditions on top.


PDF - 13 Mb


MP4 - 7.1 Mb


MP4 - 7.2 Mb


WAV - 5.5 Mb


  • Client: Kia
  • Client contact: Joris Peeters, Sander Van de Wiele, Gaëlle Dehenain
  • Agency: VML Belgium ​ 
  • Chief Creative Officer: Klaartje Galle 
  • Creative Directors: Kasper Janssens, Arjen Tarras
  • Copywriters: Tom de Block, Jérôme Van Den Broeck, Joeri Quinet
  • Strategy: Lise-Marie D’Hooghe
  • Account team: Conny Faymonville, Delphine Rondelez
  • Production: Evelyn Twadrous
  • Designers: Emilie Sodini
  • Developers: Bram Verdyck, Joran Schaefer, Lieven Eulaers
  • Motion Designers: Anne-Catherine d’Andlau, Karel Van Gucht, Andreas De Ridder, Mikael Naudet
  • Sound: Menno Van Riet
  • DTP: Theo Hagtingius, Jan-Bart Debruyne



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