WITH BLACK & DECKER THE FLOOR’S GOOD ENOUGH TO EAT

In order to launch Black & Decker’s steam mop and SteaMitt steam cleaners, These Days opened a restaurant where you could eat off the floor. Quite literally.

It was quite a sight in the old post office building in Antwerp’s Groenplaats, as guests ate from the floor in the pop-up restaurant Floor 99.9. They enjoyed tucking into culinary creations ‘on a bed of floor tile’. These were served by Lady Chef of the Year 2015, Anne-Sophie Breysem, from Flanders Kitchen Rebels. Of course, guests didn’t just eat from any old floor. It was first cleaned with the BLACK+DECKER steam mop and SteaMitt, which eliminates 99.9% of all bacteria.

Credits:

Client: BLACK + DECKER

Client contact: Birger De Geeter, Sam Michielsen

Agency: These Days

Creative Directors: Manuel Ostyn, Pieter Staes

Creative concept: Jan Denys, Patrick Vermeylen

Design Directors: Sebastien Greffe, Max Heirbaut

Account: Charlotte Van der Perre, Joke Tersago

Social Media Marketer: Charlotte Van der Perre

Production: Bruno Dejonghe

Event: We Make You Happy

Film production company: Static Films