Wunderman Thompson and bpost don't stick to parcels

Antwerp, 6 June 2023

We all ship packages but we also prefer to do it our own way. Do you like to pick up your newspaper and drop off your shipment in the meantime? Or do the boxes you need to ship sometimes pile up in the hallway? However you send parcels, bpost makes it easy.

To reinforce this message, Wunderman Thompson came up with "The Parcel Shippers. In this parody of the typical intro to a nineties sitcom, we get to know different types of shippers. All of them can send parcels their way thanks to the services offered by bpost. For example, you can easily send via a Drop-off Point in your neighborhood and it's even possible 24/7 via a Parcel Dispenser. Or is your mailman delivering a package to your door? Then just hand yours over. Even next business day delivery is no problem with bpost. The campaign runs through social videos, stories and various DOOH.

CONTACT Wunderman Thompson Benelux

Elke Janssens: +32 476 72 85 49

Email: elke.jansens@wundermanthompson.com

About Wunderman Thompson

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

For more information, please visit us at www.wundermanthompson.com, subscribe to our newsletter, and follow Wunderman Thompson on our social channels via Twitter, Facebook,LinkedIn, and Instagram. ​ ​ ​


  • Agency: Wunderman Thompson Benelux
  • Client: bpost
  • Client contact: Greet Casters, Esmé terryn, Marinka Bollens
  • Benelux Chief Creative Officer: Sandra Bold
  • Creative director: Kasper Janssens, Arjen Tarras, Kristof Snels
  • Creative team: Katrin Van Eycken, Yannick De Haes, Simon van Backle, Thibault Jacobs ​
  • Design: Reginald Van de Velde, Sofie Gagelmans
  • Design director: Bob Goor
  • Copywriter NL: Jelle Raats
  • Copywriter FR: Jérôme Van Den Broeck
  • Account team: Dorien Van Antwerpen, Laurence de Sadeleer, Océane Finné, Julie De Preter
  • Strategic Director: Lise-Marie D'Hooghe
  • Strategy: Barbara Verougstraete
  • Agency producer: Caroline Van Ranst, Thomas Anthoni
  • Motion design & Editing: Andreas De Ridder, Mikael Naudet
  • Sound design: Menno Van Riet
  • Production Company: Initials L.A.
  • Director: Jef Boes




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