Wunderman Thompson and Child Focus (once again) ensure that missing children don’t disappear

25 May is the International Day of Missing Children. It’s the day that Child Focus and Wunderman Thompson launched keephopealive.be in 2022: a website that can only be kept alive by the public, like the hope for long-term missing children. Exactly one year and more than 150,000 visitors later, Child Focus is relaunching the website. But this time they have gone a step further via a striking mural in Sint-Jans-Molenbeek. It shows the portrait of the missing Gevriye Cavas, who disappeared in that neighbourhood in 1985.

A portrait that stays with us

38 years ago, five-year-old Gevriye Cavas disappeared in broad daylight on the street. He was never seen again, and yet his face will always remain with us. In the previous sensitisation campaign, the original photo of his wanted report was turned into a lifelike, hand-drawn portrait by French illustrator Nabil Nezzar. Now his image will be immortalised in the neighbourhood where he disappeared. The impressive mural by street artist Artoon is proof that we will never truly forget missing children like Gevriye. And not give up hope for a new clue or testimony.

“Child Focus has always been able to count on the solidarity of the general public to spread missing children notices. We hope we can count on that same solidarity again for this action. It would mean a lot to parents. Together, we never give up hope," -Heidi De Pauw, Managing Director at Child Focus.

Wanted: 130 m² wall

In the future, Child Focus wants to create similar murals for all long-term missing children, and this in the neighbourhood where they grew up or disappeared. Do you have a wall of minimum 130 m² that’s in good condition and in a place with a lot of traffic? Send an email to [email protected] and keep the hope alive for Nathalie Geijsbregts (Leefdaal), Ken Heyrman (Antwerp), Théo Hayez (Uccle), Vincent Lamouris (Ghent), Ilse Stockmans (Aarschot), Liam Vanden Branden (Mechelen), Françoise Bruyère (national) and Marie-Agnès Cordonnier (national).

CONTACT Wunderman Thompson Benelux

Elke Janssens: +32 476 72 85 49

Email: [email protected]

About Wunderman Thompson

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