Wunderman Thompson makes it look easy for bpost  

Antwerp, 2 November 2023

Tracking, sending and receiving mail and parcels? That should be easy ... and it is, thanks to the handy My bpost app. But even though most Belgians already have this app in their pocket, it often remains unopened. That is why bpost asked Wunderman Thompson to highlight how useful the app is. 

A billboard on the facade to tell the postman your delivery preferences? A drone to track your shipments? Or a robot to accept registered mail when you are not at home? You name it, Eric - the fictional sympathiser created by Wunderman Thompson - did it all for this campaign. When he could have made things a lot easier for himself by using the My bpost app. 

The do-it-yourselfer discovers the app thanks to a down-to-earth voiceover. This voice vindicates Eric in several videos following his enthusiastic efforts. The videos can be seen on social media and addressable TV. In addition, the campaign runs via online bannering, radio, posters in Post Offices and OOH in the form of a mural. 


MP4 - 44 Mb


MP4 - 44 Mb


MP4 - 22 Mb


MP4 - 22 Mb


MP4 - 22 Mb


WAV - 3.7 Mb


JPG - 2.1 Mb


  • Agency: Wunderman Thompson Benelux
  • Client: bpost
  • Client contact: Marinka Bollens, Floor Vankevelaer, Angélique Ung
  • Chief Creative Officer: Klaartje Galle
  • Executive Creative Directors: Arjen Tarras, Kasper Janssens
  • Creative Director: Merel Van den Broeck, Kasper Janssens
  • Creative team: Katrin Van Eycken, Yannick De Haes, Jasper Verleije, Sarah Huysmans
  • Account team: Océanne Finne, Laura Naeyeart, Annelien Theys, Michelle Stas
  • Strategic Director: Lise-Marie D’Hooghe
  • Strategic Planner: Barbara Verougstraete
  • Design Director: Jeffrey Uten
  • Design: Katrien Muller, Ynje Degraeve, Bert Beckers
  • DTP: Theo Hagtingius, Anja Van den Broeck
  • Copywriter: Jelle Raats, Jérôme Van Den Broeck
  • Head of RTV: Ingeborg Van Hoof
  • RTV producer: Tim Keeren, Thomas Antoni
  • Sound engineer: Menno Van Riet
  • Production: De Machine
  • Director: Dieter Decostere ​ ​
  • DOP: Toon Persyn
  • Photography: Jente Willems
  • Media: WaveMaker
  • Artists: Simon De Graef & Mike Jonker







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About Wunderman Thompson Belgium

Wunderman Thompson is a creative transformation agency that combines the expertise of an advertising agency, a consultancy and a technology company. This enables the more than 200 talented staff at our Antwerp, Brussels and Amsterdam offices to set the tone on the Belgian market.

Our goal is to inspire ambitious brands to grow. We provide integrated communication services for the likes of Telenet, Child Focus, bpost, MediaMarkt, PMI, Lunch Garden, 11.11.11, Pioneer DJ, Microsoft, Riverty, Alken-Maes, Škoda, Euroclear, ...

To make this ambition a reality we rely on our local and global strength and expertise. Because we also call on 24,000 specialists in 90 markets worldwide to help us realise our international ambitions.

Over the years, a string of Effies, Cannes Lions and Creative Belgium Awards have put the icing on the cake of our creative, digital and efficient work.



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